Product Design Leader • LA / NYC

I help companies untangle complex products and create experiences people actually understand.

Over the last 15+ years I've worked with companies like Blurb, The Infatuation, Morning Brew, Beautycounter, The Honest Company, Harper Wilde, and Pepper to simplify complex systems, improve customer journeys, and create products people enjoy using.

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About

The work I enjoy most isn't designing individual screens. It's understanding how products, workflows, systems, and people connect.

Whether I'm working on creator tools, ecommerce platforms, mobile apps, or content ecosystems, I'm usually focused on reducing complexity and creating more cohesive experiences.

I've always been more interested in the why behind a problem than the screen itself — digging into customer behavior, understanding where people get stuck, and figuring out how products, content, and business goals can work together more effectively.

Most of the projects I'm proudest of started with a messy problem, a lot of questions, and a team trying to make sense of something complicated.

Where I spend most of my time

A few areas I keep coming back to

Information Architecture Product Strategy Growth & Experimentation Design Systems Ecosystem Design Customer Journeys AI Product Experiences Product Discovery

Recent work

From complexity to clarity

A selection of projects across creator tools, ecommerce, consumer mobile, subscriptions, and growth. Different products, different customers, but the same goal: reducing complexity and creating experiences that feel intuitive, useful, and connected.